Custom Website Development Services
I've been building websites since 2014 — not from a template, not from a page builder that bloats your site with a hundred plugins, but properly. Clean code, fast loading, built to actually rank on Google and convert the people who land on it.
Most of my clients come through referrals because the websites I build keep working for them long after the project ends. That's the standard I hold myself to. If you're looking for someone who ships and disappears, I'm probably not the right fit. But if you want someone who gives a damn about what happens after launch — read on.
What I Build
Over the years I've built everything from a simple 5-page business site for a Kanpur-based retailer to a full B2B e-commerce platform handling thousands of product listings for an Australian client. Here's what falls under website development for me:
01.Business Websites
A professional site for your business — service pages, about, contact, testimonials, and a blog if you need one. Built to load fast, look good on mobile, and rank for the right searches. These are the sites that make clients trust you before they've even called.
02.WordPress Websites
WordPress done right — not a theme you downloaded and customised in an afternoon. I build WordPress sites that you can actually manage yourself without calling me every time you need to change a heading. Custom post types, custom plugins, WooCommerce, or a full CMS for your team.
03.E-commerce Stores
WooCommerce or custom-built stores with payment gateway integration (Razorpay, Stripe, PayPal), inventory management, order tracking, and a checkout experience that doesn't make customers drop off. Built for performance — a slow e-commerce site is a revenue leak.
04.Custom Web Applications
When your idea can't fit into a WordPress plugin or a standard template, I build it from scratch. User authentication, dashboards, admin panels, third-party API integrations, real-time features — the kind of work that needs real backend experience, not just frontend skills.
05.Website Redesigns
You already have a website but it's outdated, slow, or just not converting. I've done plenty of redesigns where the biggest win wasn't the new design — it was fixing the performance and SEO structure underneath it. A redesign done right should improve your Google rankings, not reset them.
06.Landing Pages
A focused page built for one goal — capturing leads, selling a product, or promoting a service. I keep these tight and fast. No unnecessary sections, no bloat. Just clear copy, a strong CTA, and a design that doesn't distract from the conversion.
Not sure which one you need? That's fine — most clients aren't. Tell me what you're trying to achieve and I'll suggest the right approach. No upselling, no jargon. Just a straight answer.
My Development Process
I've seen what happens when a project starts without a clear process — scope creep, missed deadlines, a client who feels left in the dark. I run things differently. Here's exactly how a project goes from your idea to a live, working website:
Discovery — understanding what you actually need
We start with a call or a WhatsApp conversation where I ask questions — about your business, your customers, what you want the website to do, and what success looks like for you. This isn't a formality. The answers directly shape every decision that follows. I also look at your competitors' sites at this stage, because knowing what's already out there helps me understand what will actually make you stand out.
Planning — sitemap, timeline, and agreement
Before any design work starts, I put together a clear plan: what pages we're building, what functionality is included, the timeline for each stage, and the total cost. Everything is documented so there are no surprises later. If your requirements change mid-project (they often do), we handle it transparently — not buried in a contract clause.
Design — structure first, visuals second
I start with wireframes — the layout and structure of each page — before touching colours or fonts. This way we're agreeing on how the site works before debating what it looks like. Once the structure is signed off, I move to the visual design. You get to review and give feedback at this stage. I don't lock you out until the final reveal.
Development — building it properly
This is where the actual building happens. I write clean, well-structured code — the kind that's easy to maintain and extend later. SEO fundamentals are built in during development, not added as an afterthought: proper heading structure, fast loading images, schema markup, mobile responsiveness. You'll have access to a staging environment throughout so you can see progress in real time.
Testing — before it touches your users
I test across devices (desktop, tablet, mobile), across browsers (Chrome, Safari, Firefox, Edge), and across screen sizes. Forms get tested. Payment flows get tested. Load speed gets measured. If something breaks, I find it here — not after your customers do.
Launch & handover — you own what I build
Once you're happy, we go live. I handle the deployment, DNS changes, SSL setup, and any hosting configuration. After launch, I walk you through how to manage your site — updating content, adding new pages, whatever you need to run things independently. I also submit your sitemap to Google Search Console so indexing starts immediately.
Technologies I Use
I won't blind you with a list of 40 logos. Here's what I actually use, what each one does, and why I reach for it. The technology choice always comes from what makes sense for your project — not what's trending on developer Twitter.
Laravel & PHP
Backend framework I've used since 2014. Ideal for custom web apps, APIs, complex business logic, and anything that outgrows WordPress. Fast, secure, and easy to scale.
Flutter
Cross-platform mobile development using Flutter for iOS and Android from a single codebase. Native performance, smooth animations, and full backend integration — without building two separate apps.
AI Agents & Prompt Engineering
Building task-specific AI agents using OpenAI and LangChain, combined with structured prompt engineering to reliably automate complex workflows, customer interactions, and data processing pipelines.
API Development & Third-Party Integrations
RESTful and GraphQL API design, plus deep integration experience with Google APIs, Microsoft Graph, Stripe, PayPal, Zoom, Zoho CRM, Zapier, Twilio, and more — connecting your app to the tools your business already relies on.
WordPress
The right choice for content-driven sites where you want to manage things yourself. I build custom themes and plugins — not assembled from page builders.
JavaScript (Angular)
For interactive frontend features — dynamic forms, real-time updates, dashboards. Angular keeps things fast and manageable without overcomplicating a project.
WooCommerce
E-commerce on WordPress. Handles product listings, cart, checkout, payment gateways, and order management well. Customisable when the standard setup isn't enough.
MySQL & PostgreSQL
The databases behind your website. I design schemas that perform well even as your data grows — not just something that works fine with 100 rows but breaks at 100,000.
AWS & Cloud Hosting
For sites that need reliable, scalable hosting. EC2, S3, RDS — I've set up and managed cloud infrastructure for production applications handling real traffic.
For most business websites and WordPress projects, you don't need to know or care about any of this. I pick the right stack, you get a website that works. For clients who are technical or involved in architecture decisions, I'm happy to go deeper on any of it.
Why Hire Me Instead of an Agency
I've worked at agencies. I've led teams at tech companies. I know both sides of this comparison well, and I'll be honest with you about it.
| What matters to you | Working with me | Working with an agency |
|---|---|---|
| Who actually builds your site | Me. Same person from start to finish. | A project manager you talk to, a developer you never meet. |
| Communication | WhatsApp, call, email — direct. Same day responses. | Ticketing systems, account managers, weekly update calls. |
| Cost | You pay for the work. No overhead, no sales commissions. | You pay for the team, the office, and the sales team too. |
| Speed | Decisions happen fast. No internal approvals. | Every change goes through a process. |
| Accountability | If something's wrong, I fix it. No passing the blame. | Support tickets, SLA timelines, escalation paths. |
| Experience | 10+ years, including technical lead roles at companies like Cityfurnish. | Varies — you might get a senior dev or a junior on their second project. |
Agencies make sense when you need a full team running in parallel — designers, developers, copywriters, all at once. For most small and medium businesses, that's overkill and you end up paying for coordination overhead more than actual work. If your project needs one strong developer who takes full ownership, that's where I'm the better option.
My clients from the US, UK, and Australia specifically mention this as a reason they keep coming back — they get senior-level work without agency-level process friction. And the same goes for local clients in Kanpur. No waiting, no middlemen, no ambiguity.
Recent Website Projects
These are a few of the websites and web applications I've built recently. Each one had different requirements, a different tech stack, and a different definition of success — which is how it should be.
AMRIOP - Digital Receipt Management
SaaS & Mobile App
Let’s Calendar - Bulk Calendar Invites
SaaS Application
HRBingo - HR & Office Management
Complete HR SaaS System
ArcticBlue - B2B E-Commerce Platform
E-Commerce Store
What My Clients Say
I'd rather let them speak than write my own praises here.
"Prashant delivered exceptional work on our project. His technical expertise and communication were outstanding throughout the development process. We'd work with him again without hesitation."
Miles Edwards
JBI Digital 🇬🇧
"Working with Prashant was a fantastic experience. He understood our requirements perfectly and delivered a high-quality solution on time. The communication was clear at every stage."
Jaspreet Kaur
Nexlite 🇮🇳
"Highly professional and technically skilled. Prashant's work on our web application exceeded expectations. He didn't just build what we asked for — he flagged things we hadn't thought of."
Inbal Hillel
Shifter 🇮🇱
Most of my clients are returning clients — not because they have to come back, but because they choose to. That's the metric I care about more than anything else.
Frequently Asked Questions
These are the questions I actually get asked, not the ones I invented to fill a section.
Let's Talk About Your Website
Tell me what you're building — or what's broken about what you have. I'll give you a straight answer on what makes sense and what it'll cost. No sales pitch, no generic proposal template. Just a real conversation.
Kanpur, India · Available for projects in India and worldwide
10+
Years Experience
50+
Projects Delivered
95%
On-Time Delivery
5+
Countries Served
© 2026 Prashant Singh. All rights reserved.
